Posts tagged ‘publisher’
I Survived a Secret Nazi Extermination Camp – The Campaign Begins
When you publish a book either by yourself or with a small publisher (mine is David Cohen of Psychology News Press) you are faced with the uphill struggle of getting your book in front of people. Without a marketing and PR budget it really is a daunting task to get your book noticed. How will anyone know it exists?
So we (myself, David and PR wizard Nigel Passingham) devised a plan to make the book visible. Whether we succeed or not you will be able to judge in the next few months. Ours is a slow-burn campaign, starting small and hopefully not shrinking from that point. We decided to start in the UK, where we are based, and where we hope to be able to shift the 750 paperback copies that Biddles printed for us (just before they went bust).
We are starting with an email campaign which I initiated today. I used Mailchimp and sent it to the 1500 people in my address book. So far about 1/3rd opened it, and we have had 43 clicks ( I assume that means possible buyers). However a number of people complained that the image in the email was altered and some of the text garbled. Why ? I have no idea so have asked Mailchimp to explain. So I plan to send a text only email tomorrow so that at least everyone will be aware of the title of the book.
I have started to email bookshops
We are trying to get one of the daily papers to do a serialisation, and will be approaching the Jewish Chronicle to see if they want to interview me. After that we hope to get a review or three and coverage of the book online, on radio and in papers. We are feeling our way, expecting some feedback, which will give us a hint as to how to promote and market the book. If we can get a bit of buzz going, and sell the first print run, then we would hope to be able to sell some International rights, and hopefully find a US publisher. I suppose the book’s ideal selling time will be at next year’s Holocaust Memorial days
There is also a very good audio of the book which I produced. It is read by David Suchet ( and moi) and is available on Audible.co.uk. This could also be a radio programme.
Since I went into this project as a memorial to my grandfather, I am not expecting to make money from it. But my publisher has spent some, and I’d like to make sure he doesn’t lose out. Besides, I am very proud of the book , and know that it is a good and worthwhile read, so I have no problem in promoting it.
I Survived A Secret Nazi Extermination Camp
That’s the title of my new book. It didn’t happen to me, I wasn’t even born when Rudolf Reder lived through those terrible times. He was the only post-war survivor of a death camp in Poland called Belzec. Most people have never heard of it, but in just 18 months 700,000 people (almost all Jews) died there. We only know what happened in this death factory because Reder managed an incredible escape, and after the war told his story to a Jewish Historical Commission in Cracow who were trying to gather evidence against the Nazi criminals.
The victims who arrived by freight train to Belzec were killed in the gas chambers within two hours. The Nazi system processed these people like cargo. The only people who survived longer were Jews who were selected to work at the camp, and they only lasted a few months at most. Reder lasted for 4 months because he was an engineer and could fix the tank engine which produced the carbon monoxide which was the killer gas.
I found out about Belzec and Reder’s story when I made a trip to Lublin in Eastern Poland to research my Granfdfather’s roots. While I was there I visited Majdanek Concentration Camp and there I found a slim book called Belzec which contained Reder’s witness statement. My young Polish guides explained to me that Belzec was where the Jews from Lublin were sent to die, so it is very likely that some of my relatives were killed there. I never knew that I had relatives killed in the Holocaust until I made this trip.
Now I am waiting for the book to come out, and I need to find ways to make it known to potential readers. We are starting first in the UK (I live in London) and hope that if we can make a bit of a splash that we can find a publisher in the US. An ebook will follow in a few months.
I decided that Reder’s statement was so strong and powerful that I needed to make it more widely known. So I decided to make an audio out of it (soon to be on Audible) and wrote an account about how I found the text.